What’s the Future of Outdoor Events?

What’s the Future of Outdoor Events?

Needless to say, the pandemic has drastically changed industries in more ways than one. However, if there are fields hit harder than the rest, that would most likely be the sectors that heavily rely on numbers for-profit and therefore tend to gather crowds. Some...
What is Vendor Management?

What is Vendor Management?

At the end of your event, all the attendees are aware of is that the speakers were inspirational, the breakout sessions were interactive, and the cocktail hour was incredibly lively (did the CEO really attempt to moonwalk for everyone?) What they don’t know is that...
Here’s Why 95% of Product Launches Fail (And How Yours Can Succeed)

Here’s Why 95% of Product Launches Fail (And How Yours Can Succeed)

When coming up with a new product idea, most organizations spend vast amounts of time and money on research and development, with the hopes their new product will be embraced by the market. But R&D is only half the battle. The truth is, an effective product launch...
5 Gift-giving Tips for Your Company Holiday Party

5 Gift-giving Tips for Your Company Holiday Party

The box of sox. The toy meant for someone 5 years younger. The fuzzy green bathrobe. For many children, trauma is experienced every holiday season when they open gifts from their well-intentioned but misguided aunts, uncles and grandparents. Definitely not the feeling...
Attendee Management to Ensure Your Event’s Success

Attendee Management to Ensure Your Event’s Success

Ask any planner what determines the overall success of an event and most will agree the biggest factor is the attendees’ experience. While it’s not terribly difficult to gauge how your attendees feel about the event, what can be challenging is ensuring their...