What is a Promotional Event? 4 Types of Winning Promo Events + FAQ

What is a Promotional Event? 4 Types of Winning Promo Events + FAQ

If you’re like most businesses, you’re always looking for ways to stay top of mind and engage customers on a deeper level. By far, hosting a live promotional event is one of the absolute best ways to attract new customers while thanking loyal customers. In this blog...
An Event Planning Checklist That’s Actually Easy to Follow

An Event Planning Checklist That’s Actually Easy to Follow

Corporate event planning. It’s akin to flying an airplane. Most of us think, “How the heck do you get that big heavy thing up into the air and KEEP it there for X number of hours, then land it safely?” It doesn’t even seem like a possible feat to most of us. But...
Create an Event Schedule to Help Your Organization Reach Its Goals

Create an Event Schedule to Help Your Organization Reach Its Goals

Live events have become a marketing mainstay for many organizations. In fact, according to the Event Marketing 2019: Benchmarks and Trends Report, events are the single most effective channel for reaching business goals. Having said that, ask any in-house event...
What’s the Future of Outdoor Events?

What’s the Future of Outdoor Events?

Needless to say, the pandemic has drastically changed industries in more ways than one. However, if there are fields hit harder than the rest, that would most likely be the sectors that heavily rely on numbers for-profit and therefore tend to gather crowds. Some...
What is Vendor Management?

What is Vendor Management?

At the end of your event, all the attendees are aware of is that the speakers were inspirational, the breakout sessions were interactive, and the cocktail hour was incredibly lively (did the CEO really attempt to moonwalk for everyone?) What they don’t know is that...
Here’s Why 95% of Product Launches Fail (And How Yours Can Succeed)

Here’s Why 95% of Product Launches Fail (And How Yours Can Succeed)

When coming up with a new product idea, most organizations spend vast amounts of time and money on research and development, with the hopes their new product will be embraced by the market. But R&D is only half the battle. The truth is, an effective product launch...