Incentive Travel & Corporate Events
Make Your Next Event Your Best Event Start Planning nowFind Your Next Incentive Travel DestinationSupercharge Your Corporate Events, Lift Your Brand
Whether we’re acting as an extension of your team to help with on-site registration, or you need a full event management partner for your largest conference of the year, J.Shay Events is your trusted partner that will deliver exceptional results that your stakeholders will love.
Based in Dallas, Texas, we deliver seamless event solutions across the United States and internationally, catering to groups ranging from 10 to 20,000 attendees.
Conferences & Meetings
Trade Shows
Incentive Travel
VIP Events
Special Events
Your Success is Our Success
- Our team operates in lock-step with your team
- We don’t accept kickbacks or commissions from hotels
- Vendor/Supplier agnostic
- Flexible event management services
- The passion and experience to level up your entire event schedule!
Certified Expertise + Enterprise Level Tools
Custom Registration Sites
Eye-catching, fully managed designs that ensure a hassle-free registration process.
On-site Registration
The people and technology you need on-site to ensure an exceptional check-in process.
Data That Works for You:
Comprehensive registration reports delivered in a format you and your team can easily act on.
Post-Event Insights:
Detailed debrief discussions to celebrate achievements and identify opportunities for future growth.
Events With Results – Not Just Logistics
We’ve delivered seamless corporate experiences that elevate reputation, strengthen culture, and reduce burden on your internal teams.
Events Planned and Managed
Attendees Across Global Events
Countries We've Planned Events In
%
Of All Hotel Commissions Given Back to Our Clients
I’ve either worked directly with or hired J.Shay Events for a numbers of events, big and small. Everyone on their team is organized, strategic and have impeccable taste. They eventually felt like an extension of our marketing team and could handle any challenges we throw at them, particularly when trying to coordinate dozens of team members across the world. Hire them without reservation
I’ve had the pleasure of working with Justine and her team for just over three years now. I’ve used J.Shay Events for my annual sales kickoff meetings; bi-annual International award trips and other large industry events. This team of professionals have surely taken all of our events to the next level. It brings me great calm to know that Justine and her team have my back given all of the moving parts of an event.. not that I have to even think about the moving parts!
We have used various services from J. Shay Events ranging from administrative needs to onsite event support. Their attention to details and pride in all that they take responsibility for is incredible. Their services allow us to be able to scale up and down as needed with event support. Justine is a dedicated leader and highly recommend their organization to anyone needing these type of solutions.
Over 300 Articles Written by Our Team
President’s Club Destinations 2027: A Planner’s Guide
What "President's Club" actually means in 2027 If you're new to this, here's the speed version: a President's Club is a recognition trip your company gives to its top performers — usually the top 5–15% of sales reps and adjacent roles — to celebrate hitting goals and...
Event Registration Software & Corporate Event Registration Solutions That Transform the Attendee Experience
The Most Reliable Event Registration Software for Corporate Conferences, Trade Shows, & Enterprise Events When you’re planning corporate conferences, trade shows, summits, or customer events, your event registration system becomes the backbone of your entire...
Corporate Event Registration Solutions: Onsite Tools, Support, and Strategies Every Planner Needs
Corporate event planners face increased pressure to deliver flawless attendee experiences. Whether it’s a leadership summit, client forum, product launch, or annual sales kickoff, the very first touchpoint—registration—sets the tone for the event. A smooth,...
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Frequently Asked Questions
What does a corporate event agency actually do?
A corporate event agency designs, sources, and runs the program end-to-end — from initial charter through post-event measurement. The work that distinguishes one agency from another is mostly upstream: how the program is scoped, what KPIs it’s designed against, which audience segments get which experience. The on-site execution is the most visible part but is usually the smallest part of the value.
How do you measure ROI on corporate events?
The measurable ROI shows up at 30, 60, and 90 days post-event — not on the survey card at checkout. For incentive programs that means Q1 sales performance lift on attendees vs. non-attendees. For sales kickoffs it’s pipeline velocity and quota-attainment shifts in the quarter following the event. For customer summits it’s renewal rates and expansion deal flow over 6 months. We design programs backwards from those measurable outcomes.
Do you only plan events in Dallas?
Our HQ is in Dallas but we plan programs across the U.S. and internationally. Most of our incentive travel runs Hawaii, Mexico, the Caribbean, and Europe. Sales kickoffs and customer summits typically run in major U.S. metros where our clients have hub office presence. We have working DMC relationships in 40+ destinations.
What’s the typical engagement size?
Programs range from 50-attendee customer summits to 500-attendee sales kickoffs to 200-attendee incentive trips with multi-night programming. Budgets typically run $150K–$2M per program depending on scope, scale, and destination tier. We work best with sales ops, marketing ops, and corporate event teams at companies with established program disciplines, not first-time event programs.