Trade Show & Exhibition Management
Trade show programs designed as multi-touch campaigns — booth build, on-site capture, follow-through. One accountable team from RFP to teardown.Trade shows & exhibitions
You are not running one trade show. You are running six of them, in five cities, with overlapping deadlines and one freight schedule holding it together.
We manage the Tier 1 shows — the ones you pay six figures to exhibit at, where the space contract was signed eighteen months ago and the booth has to look like the brand did last time. One team across the whole calendar, one view of the budget, and the same people on the floor at every show.
Let us show you what we can do for you.
The show calendar
One team across every show on the schedule.
Different general contractors, different hall rules, different deadlines, and freight that has to leave one city to make the next. We hold the master calendar, the budget across all of it, and the relationships — so your team is not relearning Chicago every February.
What your exhibit RFP should ask for →
Booth, build and the floor
Floor space is about half of what the show costs.
Drayage, install and dismantle labor, rigging, electrical, internet, shipping and storage are the rest — and they arrive as separate invoices from separate vendors, months apart. We price the landed number up front and manage every line of it.
What a 20×20 booth really costs →
Leads and what happens after
The badge scan is not the return.
Lead capture configured against your CRM before the doors open, staff briefed on what qualifies, and a handoff your sales team will actually work — then reporting on what each show returned, per show, so next year’s list is a decision rather than a renewal.
The trade show prep guide →Why exhibitors bring us in
The schedule is the problem, not the show.
Any competent marketing team can run one booth. What breaks people is running five of them in a year while also doing their actual job.
Deadlines you cannot see from inside
Discount drayage cutoffs, rigging orders, electrical, exhibitor appointed contractor forms. Each show has its own, they are buried in a 90-page exhibitor kit, and missing one costs real money in penalty rates.
The same booth has to look right everywhere
A 20×20 in Chicago and a 10×20 in Vegas should still look like the same company. We manage the kit, the reconfigurations and the storage between shows so you are not rebuilding from scratch each time.
Nobody is comparing show to show
Most exhibitors cannot say which of their shows actually earned its place. We report cost and outcome per show on the same basis, which is usually the first time anyone has seen them side by side.
Scope of work
Everything an exhibit program needs.
Per show, and across the schedule — grouped by when it lands on your desk.
Space & show contracts
Booth selection, space contracts, and the exhibitor kit read line by line so no deadline is a surprise.
Booth design & build
Design, fabrication or rental, graphics, and reconfiguration across different footprints.
Freight & drayage
Shipping, advance warehouse versus direct-to-show, and drayage estimated before you commit.
Staffing & training
Booth schedules, shift rotation, and a briefing on what a qualified lead looks like.
Install & dismantle
I&D labor supervised on the floor, not managed by email from another time zone.
Booth operations
Daily staffing, product demos, hospitality, and the meetings your sales team booked in advance.
Lead capture
Scanners configured and tested, qualifying questions loaded, and data flowing to your CRM.
Sponsorship deliverables
Whatever you bought beyond the booth — signage, sessions, bags, badges — checked and delivered.
Teardown & storage
Return freight, damage assessment and asset storage ready for the next show.
Lead handoff
Cleaned, deduplicated and in your CRM within days, while the conversation is still recent.
Cost reconciliation
Every invoice checked against contract, per show, including the ones that arrive in March.
Next year’s space
Rebooking on site while the floor plan is still open, and a recommendation on which shows to keep.
Trade show resources
What we have written on exhibiting.
Free, no email required — the cost guides, prep checklists and floor tactics our own team uses.
Cost & planning
On the floor
Program spotlight
What this looks like in practice.
Trade show · New York and Las Vegas
Two shows, two coasts, one exhibit program.
The same booth kit reconfigured for two different footprints, freight moved between cities, and the landed cost known before either space contract was signed.
Read the case study →