President’s Club at Waldorf Astoria Los Cabos
Five days on the Pacific side of the cape for 150 top performers — formerly The Resort at Pedregal.Why they came to us
This client wanted to do right by the people who had carried the year. Not a conference with a beach attached — a proper thank-you, in a place their CEO had loved for years.
They asked for two things that usually pull against each other: time for people to connect, and time for people to disappear. So we built days where there was always something worth showing up for, and never anything you were made to attend.
Then, two weeks out, they asked for an executive reception the night before the awards dinner. We found the room. Nothing else moved.
We would not go into any event or conference without J.Shay Events’ partnership. Truly an A+ organization.
Ravel T. · Director, Digital Marketing and Events
The program
Five days in Los Cabos for 150 people — the sales team who hit their number, and the leaders who back them. Flights, rooms, meals and a spending allowance, all covered by the company.
The moments people talked about
- Dinner on the cliffs at El Farallón, with the Pacific doing most of the work
- A night out downtown, ending with live music at Cabo Wabo
- Margaritas on arrival, then everyone picking out their own beach hat
- An awards dinner with the ocean on one side and Pedregal mountain on the other — and fireworks the moment next year’s destination went up on screen
- Two activities each, chosen rather than assigned: farm-to-table cooking, ATVs in the desert, a catamaran out to Land’s End, kayaking, or golf
The part nobody saw
A full resort buyout sounds straightforward until you count the suite types. Every attendee needed the room the CRO had specifically asked for, and getting that right took weeks of quiet back-and-forth with the client and the resort’s reservations manager.
Nobody noticed. That was the point.
What we handled
- Goals, objectives and what winning looked like
- Company culture and audience demographics
- Destination selection
- Hotel sourcing, selection and negotiation
- Branded trip communications
- Itineraries with a real mix of activities and dining
- Local destination partnerships
- Décor for the welcome reception and awards dinner
- Awards dinner design and production
- Amenity gifts from local artists and designers
- Pre-trip documents and swag mailed to each winner
- Travel and attendee management
- A staffed hospitality desk throughout
- Logistics and on-site operations
How it landed
Thank-you notes from the executive team, and from attendees who do not usually send them.
Then the part that actually counts: they hired us again for next year’s trip to the Bahamas, and for other events besides.
Planning a President’s Club for 2027?
Tell us who is qualifying and roughly what you have to work with. We will tell you straight what is realistic.