We design events your people remember.
The agency built on the belief that personalization is what separates a great event from a forgettable one.Why we exist
Most agencies plan events the same way they’ve planned them for the last 20 years. Book the hotel. Send the invitations. Run the playbook. Hand every attendee the same itinerary. The result is generic — and your top performers, your top customers, and your team know it.
We started J.Shay because we believed events were capable of more. That a President’s Club shouldn’t feel like an itinerary 200 people happen to be on at the same time. That a sales kickoff shouldn’t be a moment that fades by Friday. That a user conference shouldn’t deliver every attendee the same agenda.
The thing that makes our events different is the same thing that makes our clients’ top performers feel seen: we design personalization in from the start. Same destination, parallel experiences. Same kickoff, role-specific moments. Same conference, but every attendee leaves having taken away something built for them.
That’s what J.Shay builds. And it’s why our clients call us back.
We’d love to hear from you. Contact us today!
Our Founders
Justine Shay-Sweat
Founder & Chief Event Strategist
After 15+ years designing tier 1 corporate events for sales kickoffs, President’s Clubs, trade shows, and user conferences at companies you’d recognize, Justine started J.Shay to do this work the way she always thought it should be done — with personalization at the center, not as an afterthought. She’s a Certified Meeting Professional (CMP) and a TCU alum.
When she’s not on-site running an event, you’ll find her game night with the family, trying a new Dallas restaurant, or watching the Frogs. Her dream vacation: the Italian countryside, followed by a small yacht charter along the Amalfi Coast and the Greek Isles.
Jeremy Sweat
Co-Founder, Advisor
Jeremy joined J.Shay in 2019 to build the brand, voice, and outbound side of the business. With a background in B2B tech (UT-Austin alum, Hook ’em) he focuses on the parts of the agency that don’t happen on-site — connecting with clients, telling the story, and making sure J.Shay is built to last.
Outside of work, you’ll find him traveling somewhere new, scuba diving in blue water, or eating his way through Dallas’s Mexican food scene. Favorite trip so far: Seychelles and Mauritius.
Why clients trust us.
Three things that separate J.Shay from the agencies that came before us.
Women-owned. Vendor agnostic.
Certified women-owned, which matters for supplier diversity. More importantly: we don’t take hotel commissions, agency markups, or vendor kickbacks. Every dollar your event costs goes into your event.
Built for tier 1 events.
Not the cheapest agency. Built for events that have to land — President’s Clubs, SKOs, user conferences, trade shows. The events where good enough isn’t good enough.
Transparent by default.
You see every line item. Meet every supplier we propose. Approve every spend. We work as an extension of your team, not a black box you hand the event to.