Ask any planner what determines the overall success of an event and most will agree the biggest factor is the attendees’ experience. While it’s not terribly difficult to gauge how your attendees feel about the event, what can be challenging is ensuring their...
There’s an old commercial from the 80s for Reese’s Peanut Butter Cups that’s posted on Youtube. In it, a young woman is walking down a street with an open jar of peanut butter (because people often walk around town eating peanut butter straight from the jar). Walking...
The global lockdown has required in-house event planners to adapt quickly to a new normal that’s not so normal. One of the biggest challenges for many planners has been the need to transform their in-person events to virtual events. We’ve worked with in-house planning...
For many organizations, trade shows and conferences are the lifeblood of their annual revenue. But with the pandemic and mandated social distancing, many business owners and event planners have had to quickly pivot and find novel ways to drive new business that...
With social distancing being practiced almost everywhere around the world, events and large social gatherings are either being indefinitely postponed or altogether canceled left and right. Some organizers, however, have made the smart decision to transition into...
