We’ve just passed the year mark of when the pandemic began to completely turn our lives upside down. Like other industries, the events industry has been forced to pivot and adapt to a “new normal” that has felt anything but normal. Before COVID-19, our industry...
When developing an event’s agenda, most planners focus on the attendees’ experience. And that makes sense, after all, it’s the attendees that are footing the bill. But your speakers’ experience should not be overlooked. This is particularly true now that many speakers...
Corporate events are the perfect way for organizations to connect with customers and prospects and share ideas and innovations. Traditionally, events have also been a fantastic way to generate additional revenue. But in this post-COVID world, where a majority of...
Virtual events have gotten pretty much every company and event planner out of a jam this past year, as we’ve all been forced to socially distance due to the pandemic. And there has been a silver lining to this forced pivot, and that is we’ve all learned how beneficial...
It’s the beginning of a new year and event planners are sitting down to plan the coming year’s meetings and conventions. Many are wondering, “Are we back to normal yet or do we still have to plan virtual or hybrid events?” It’s a good question. As the Covid vaccine...
The goal of every company is to make sure their brand stays top of mind with consumers. To accomplish this, many brands allocate resources to advertise via traditional channels (billboards, TV and newspaper ads) and digital channels (email, mobile, and social media...
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