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Conference Planning in Dallas: The 2027 Operator’s Guide
A working operator’s guide to conference planning in Dallas: real budget math, venue picks by headcount, and how to plan around the convention center rebuild that no one else is talking about.
How to Find the Right Event Partners
Hitching your wagon to the right event partners can make all the difference in the world. These partnerships can help you acquire a new audience,...
Experiential Marketing Ideas for Your Next Event
Experiential marketing — the discipline of producing brand experiences that customers engage with, rather than messaging they merely receive — has...
How to Ask for – And Get – A Bigger Event Budget
As an event planner, you probably spend a lot of your time trying to plan the best event possible around a tight budget. And there are many tricks...
How to Maximize Your Corporate Events in a Recession
Recession is a dirty 9-letter word. No one likes a recession and almost everyone is negatively impacted by it. But a brief look back at history...
9 KPIs to Measure Your Corporate Event’s Success
How do you normally measure the success of your event? If you answer, “The caterer didn’t run out of food” or “Everyone seemed to like the...
5 Event Signage Ideas That Draw a Crowd
If you’re like a lot of the event planners we work with, you put an awful lot of thought into your program’s agenda, choosing the right venue and...
Why Gamification Should be Part of Your Event Planning Strategy
At J.Shay Events, we’re all about two things: Finding new ways to boost audience engagement, and having a solid event planning strategy that helps...
5 Questions to Ask Event Planning Partners
Hiring an event planning agency is one of the higher-stakes vendor decisions in corporate marketing — the agency has access to your attendee data,...
How to Choose the BEST Speakers for Your Next Corporate Event
When it comes to putting on a memorable corporate event that people talk about for months, event planners know it all boils down to the speakers....