Conference marketing is one of the most important components that you need to think about whilst planning a conference – it’s the act of promoting your conference, and making it widely advertised so that lots of people attend it and your business gets more...
If you’ve ever attended a meeting that went off the rails quickly, you know what a complete waste of time it was for everyone involved. The number one reason for ineffective meetings is having no fully developed meeting agenda in place. Designing a comprehensive...
There is a moment, about three weeks after the proposals come back, when someone in finance asks a simple question: why is this one $180,000 cheaper? And you realize you cannot answer it, because the two vendors priced two different events. That is not a vendor...
Houston is not a generic convention town, and treating it like one is how corporate events go sideways here. The city hosts the Offshore Technology Conference, CERAWeek, and Rodeo Houston in a tight March–May corridor, sits under Gulf hurricane risk from June through...
Most planners searching for a San Diego partner land on a wall of vendor homepages that all say the same thing: full-service, one-stop-shop, transparent pricing (with no numbers). That’s the entire top of the search results. None of them tell you which...
Most posts about corporate event planning in Los Angeles read like brochures. Ours is going to read like a checklist, because that’s what LA actually demands. This city rewards planners who treat it as a logistics problem first and a vibes problem second. The...
