We saw a recent global poll by PCMA of 4,500 members of Generation Z that got our attention. They were asked if they could change one thing about business events, what would it be. The top answer was more engaging activities. While this was a poll put out to a younger...
Today’s consumers are looking for more than just low prices and high value; they’re looking for personalization. Personalization makes for better experiences. Anyone who uses Netflix or Amazon knows this. Heck, many of us appreciate that the young barista at Starbucks...
If you’ve been tasked with planning your organization’s President’s Club trip, you’re probably feeling a lot of pressure right about now. What location will inspire and motivate your team members to perform at their highest levels? In our experience, the promise of a...
Maintaining a work-life balance isn’t an easy task for anyone, especially for an event planner. Add COVID-19 into the fold and the sudden shift to virtual, and it makes life a bit more complicated. This segment of The Event Planner’s Diary will explore how you can...
Don’t overthink your corporate event theme choices. While the theme should be bold and influential, you don’t want to be too specific. If you are too specific, you risk: a) your attendees not resonating with the event, and b) the other aspects of your...
