Choosing a Corporate Event Theme (and Why It Matters)

Choosing a Corporate Event Theme (and Why It Matters)

Don’t overthink your corporate event theme choices. While the theme should be bold and influential, you don’t want to be too specific. If you are too specific, you risk: a) your attendees not resonating with the event, and b) the other aspects of your...
Incentive Travel Agency Selection Criteria: A 2027 Scorecard

Incentive Travel Agency Selection Criteria: A 2027 Scorecard

Most “how to choose an incentive travel agency” posts hand you a vague checklist and a vendor list. Neither helps when three RFPs come back and they all look great on the deck. What you actually need is a weighted scorecard you can drop into a spreadsheet...
How to Hire a Conference Planning Agency in 2027

How to Hire a Conference Planning Agency in 2027

The single hardest number to find online about hiring a conference planning agency is the price. Six of the top-ranking guides either skip cost entirely or hand-wave with “it depends on size and scope.” That is not helpful when you are trying to defend a...
Sales Kickoff Event Planning Companies: A 2027 Buyer’s Guide

Sales Kickoff Event Planning Companies: A 2027 Buyer’s Guide

The shortlist ranking #1 for this search was written by an agency that put itself in the top slot. That tells you most of what you need to know about the state of advice here. The pages selling you SKO planning won’t quote a price, and the pages quoting prices...
President’s Club Budget Guide: Real Numbers for 2027

President’s Club Budget Guide: Real Numbers for 2027

The single most useful thing to know before you build a President’s Club budget: the per-person numbers you’ll find online aren’t wrong, they’re measuring different things. One page says $2,400, the next says $6,000, a third whispers $20,000....