Maintaining a work-life balance isn’t an easy task for anyone, especially for an event planner. Add COVID-19 into the fold and the sudden shift to virtual, and it makes life a bit more complicated. This segment of The Event Planner’s Diary will explore how you can...
What “President’s Club” actually means in 2027 If you’re new to this, here’s the speed version: a President’s Club is a recognition trip your company gives to its top performers — usually the top 5–15% of sales reps and adjacent...
Corporate event planners face increased pressure to deliver flawless attendee experiences. Whether it’s a leadership summit, client forum, product launch, or annual sales kickoff, the very first touchpoint—registration—sets the tone for the event. A smooth,...
1) Start with hypotheses — treat the event like an experiment Stop thinking “attendance” as your North Star. Great conference planning and management reframes the event as a controlled test to validate business hypotheses (product adoption, upsell lift, NPS...
Sales kickoff events (SKOs) are no longer just pep rallies – they’re mission-critical strategy launches. Think of your SKO as the power-button for meeting big revenue goals, aligning your salesforce on new products and strategies. For example, a recent industry report...
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