Every exhibitor has had the same conversation. The booth cost what the booth cost. Then the show services invoice arrived, and somehow the floor space you budgeted at $16,000 turned into a $30,000 line item before a single person walked the aisle. That gap is not...
Here is the number nobody puts on the quote: the booth itself is only about 60 to 70 percent of what you’ll actually spend at the show. The other third disappears into drayage, electrical, labor, and a lead-retrieval device that costs more than a nice dinner. So...
Trade shows remain one of the most potent platforms for brand growth—when executed properly. Done right, they offer face time with prospects, visibility in your industry, and measurable lead generation. Done poorly, they become expensive line items with little return....
Trade shows are among the most effective tools for building brand awareness, driving business relationships, and generating leads. Research shows that 98% of attendees are more likely to make a purchase after attending a face-to-face trade show event. However, this...
After an unprecedented couple of years, many of us are looking ahead to see what 2022 may hold for the event industry. When it comes to trade shows, the future looks bright! So here are… The 7 exhibition trends we’re watching for 2022: Pent-Up Demand is...
Trade shows are one of the best ways to generate new buzz and revenue for your business. These events are the perfect space to mingle with others in your industry and engage customers and prospects face-to-face. Surveys have found that 45% of tradeshow visitors will...
