For the past year, we’ve been talking a lot in this industry about virtual events. But today I wanted to talk about another kind of virtual and that is virtual reality. Virtual reality (VR) is, hands down, one of the biggest advances in technology in the last decade....
As more people receive the Covid-19 vaccine and our towns and cities get closer to herd immunity status, our communities have begun to open up and life is returning to a new form of normal. What preparations can the even industry make to ensure the safety of all...
Event-based environmental waste is something more and more planners need to think about and mitigate. This waste not only hurts the planet, it also hurts your brand’s image in the eyes of customers and prospects. In this blog post we’ll take a look at one of the key...
“If you design it, they will come.” In theory. In reality, you can develop the greatest event agenda the world has ever seen and still get humdrum attendance. As event planners, we know we’ve got to create enormous value for prospects. But how can we translate this...
Artificial intelligence, or AI for short, has become a big buzzword in the marketing world over the past few years. But recently, AI has become all the rage in the events industry as well. What is artificial intelligence and how will event planners be using it in the...
The event planning industry has been uniquely impacted by the pandemic. Planners have spent months scrambling, learning new technologies in an effort to pivot to virtual events and keep the industry going. It hasn’t been easy and there have been lessons along the way....
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