Introduction Most event planners focus on the logistical and creative aspects of planning corporate events. They don’t think strategically. But it is through strategic event planning, or planning with Return On Investment (ROI) in mind, that planners can show...
How do you normally measure the success of your event? If you answer, “The caterer didn’t run out of food” or “Everyone seemed to like the entertainment,” then you’re not truly tracking event performance. The absolute best way to track and measure your event’s success...
When it comes to putting on a memorable corporate event that people talk about for months, event planners know it all boils down to the speakers. Yes, the venue, catering, swag… those are all important to the success of your event. But the speakers are the stars of...
Every event planner knows that event sponsorship can literally make or break the event. The good news is, more and more businesses are recognizing the value of event marketing. In fact, according to a recent Bizzabo event marketing report, 41% of marketers feel event...
Organizing an event requires planners to make a lot of important decisions. But by far the most important decision is selecting the venue. After all, the space the event is hosted in will dictate every other decision you make as well as inform the overall mood and...
There are a couple of new buzz words going around in the corporate world these days: inclusive meetings. But what are they and how are they different from regular ol’ meetings? In reality, inclusive meetings are not something new and magical but rather describe what...
