SKOs are some of the most important corporate events that take place each year. This is when your team recaps gains made the previous year while also setting goals for the upcoming year. C-suites will also take the opportunity to announce new products as well as award...
Event planners know that sponsors are necessary for hosting a financially successful event. And the higher caliber a sponsor is, the more revenue your organization can generate. But how do you approach sponsors in the first place? And how do you nurture the...
Planning a flawless event takes considerable effort and usually requires a lengthy to-do list. At the very top of that list is choosing the right venue. Venues are not just spaces where your events happen; they are the absolute foundations for making memorable brand...
Introduction Most event planners focus on the logistical and creative aspects of planning corporate events. They don’t think strategically. But it is through strategic event planning, or planning with Return On Investment (ROI) in mind, that planners can show...
How do you normally measure the success of your event? If you answer, “The caterer didn’t run out of food” or “Everyone seemed to like the entertainment,” then you’re not truly tracking event performance. The absolute best way to track and measure your event’s success...
When it comes to putting on a memorable corporate event that people talk about for months, event planners know it all boils down to the speakers. Yes, the venue, catering, swag… those are all important to the success of your event. But the speakers are the stars of...
