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Revitalizing Sales Kickoff Events: Strategic Insights for 2026
Sales kickoff events (SKOs) are no longer just pep rallies – they’re mission-critical strategy launches. Think of your SKO as the power-button for meeting big revenue...
Top Catering Guidelines in a Post-Covid World
Event planners know their attendees want two things: They want to network, and they want to eat. It’s our job to give them plenty of opportunities...
Wow Your Team with These Incentive Travel Upgrades!
When it comes to incentive travel programs, event planners have 2 main goals: Give your hard-working team an experience they won’t soon forget. Help...
How to Maximize Your Corporate Events in a Recession
Recession is a dirty 9-letter word. No one likes a recession and almost everyone is negatively impacted by it. But a brief look back at history...
9 KPIs to Measure Your Corporate Event’s Success
How do you normally measure the success of your event? If you answer, “The caterer didn’t run out of food” or “Everyone seemed to like the...
5 Event Signage Ideas That Draw a Crowd
If you’re like a lot of the event planners we work with, you put an awful lot of thought into your program’s agenda, choosing the right venue and...
Why Gamification Should be Part of Your Event Planning Strategy
At J.Shay Events, we’re all about two things: Finding new ways to boost audience engagement, and having a solid event planning strategy that helps...
5 Questions to Ask Event Planning Partners
Hiring an event planning agency is one of the higher-stakes vendor decisions in corporate marketing — the agency has access to your attendee data,...
How to Choose the BEST Speakers for Your Next Corporate Event
When it comes to putting on a memorable corporate event that people talk about for months, event planners know it all boils down to the speakers....
7 Tips for Increasing Event Survey Response Rates 
Post-event survey response rates have a known pattern across corporate events: typical mid-enterprise programs report 20-40% completion rates, with...