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How to Plan a Successful User Conference: A Full Guide to Conference Planning and Management
1) Start with hypotheses — treat the event like an experiment Stop thinking “attendance” as your North Star. Great conference planning and management reframes the event...
Why Food Trucks Draw Big Crowds and How to Partner with the Right One
There’s something about food trucks that people seem to love. I think many of us remember the sound of the ice cream truck driving through our...
How Event Managers Can Leverage Data to Get the Biggest ROI
As inflation soars and events become more expensive to host, event planners are feeling the pressure. Event strategy is more important than ever for...
Is it Time to Start Using an Event Chatbot?
The goal of all event planners is to have attendees feel welcomed and engaged at every touchpoint with their brand. From registration to check-in,...
The Best Company Picnic Themes for This Summer!
First came a two-year pandemic that resulted in lockdowns and isolation. Next came the threat of World War III, high inflation, climbing gas prices...
Using ROI to Get More Event Budget Dollars
Introduction Most event planners focus on the logistical and creative aspects of planning corporate events. They don’t think strategically. But it...
How to Find the Right Event Partners
Hitching your wagon to the right event partners can make all the difference in the world. These partnerships can help you acquire a new audience,...
Experiential Marketing Ideas for Your Next Event
Experiential marketing — the discipline of producing brand experiences that customers engage with, rather than messaging they merely receive — has...
Top US Cities for Meetings
This is the list of U.S. meeting cities your CFO will approve without a fight. Per Cvent group business demand data, the obvious Tier 1 cities — New...
How to Ask for – And Get – A Bigger Event Budget
As an event planner, you probably spend a lot of your time trying to plan the best event possible around a tight budget. And there are many tricks...









