Using ROI to Get More Event Budget Dollars

Using ROI to Get More Event Budget Dollars

Introduction Most event planners focus on the logistical and creative aspects of planning corporate events. They don’t think strategically. But it is through strategic event planning, or planning with Return On Investment (ROI) in mind, that planners can show...
Experiential Marketing Ideas for Your Next Event

Experiential Marketing Ideas for Your Next Event

After two years of being locked down, consumers are looking for more engagement and more brand experiences than ever before. In fact, 68% of marketing leaders have stated their organization is forced to compete more and more on the sole basis of customer experience....
Event Planning Best Practices for 2022

Event Planning Best Practices for 2022

According to Pollstar, a concert trade publication, the event industry lost $30 billion over the last two years due to the pandemic. Luckily, the worst seems to be behind us, and mandates are finally going away. Life is getting back to normal. But it won’t happen...
5 Event Trends We’re Watching in 2022

5 Event Trends We’re Watching in 2022

Over the past two years, the events industry has been forced to go through some powerful transformations. On a dime we were expected to pivot from heavy-hitting in-person events to offering virtual experiences that required some out-of-the-box thinking. Though 2021...