How to Measure Your Virtual Event’s ROI!

How to Measure Your Virtual Event’s ROI!

Over the past year, event planners learned how to quickly adapt and transform their in-person events into virtual ones. Many of us have become aware of a silver lining to this learning curve, and that is, virtual events are cost-effective and a powerful way to widen...
5 Benefits of Event Marketing

5 Benefits of Event Marketing

If you were to ask most companies how they marketed their products or services, a majority would probably say they used a mix of traditional channels (print, TV, radio) with digital channels (email, mobile, social media). While all of these marketing channels should...
6 Steps to Leadership Retreat Planning

6 Steps to Leadership Retreat Planning

If you’ve seen our master class video, you know that well planned internal events are extremely important for building a company culture, subsequently increasing productivity, and lowering voluntary turnover rates. One of your most important internal events is...