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Top Sales Kickoff Themes to Energize Your Team in 2026
A high-performing sales team doesn’t just happen—it’s built, nurtured, and most importantly, inspired. That’s where a carefully crafted sales kickoff (SKO) comes in....
9 KPIs to Measure Your Corporate Event’s Success
How do you normally measure the success of your event? If you answer, “The caterer didn’t run out of food” or “Everyone seemed to like the...
5 Event Signage Ideas That Draw a Crowd
If you’re like a lot of the event planners we work with, you put an awful lot of thought into your program’s agenda, choosing the right venue and...
Why Gamification Should be Part of Your Event Planning Strategy
At J.Shay Events, we’re all about two things: Finding new ways to boost audience engagement, and having a solid event planning strategy that helps...
5 Questions to Ask Event Planning Partners in 2022
There was a time when choosing an event planning partner meant going with the candidate who knew how to track a budget, choose the right venue and...
How to Choose the BEST Speakers for Your Next Corporate Event
When it comes to putting on a memorable corporate event that people talk about for months, event planners know it all boils down to the speakers....
7 Tips for Increasing Event Survey Response Rates 
You work hard to plan the perfect event. You select an awesome theme that will motivate your team, choose a location that will impress, set an...
The #1 Secret for Dramatically Improving Your Incentive Program!
As event planners, most of us focus on three specifics when developing a travel incentive program: What is the budget? Who is eligible to...
Everything Event Planners Need for Successful Event Sponsorship in 2022
Every event planner knows that event sponsorship can literally make or break the event. The good news is, more and more businesses are recognizing...
5 Ways to Make Your Meetings More Engaging in 2022
We saw a recent global poll by PCMA of 4,500 members of Generation Z that got our attention. They were asked if they could change one thing about...