Here is the thing nobody planning a Dallas SKO wants to hear in October: if you are targeting a late-January kickoff, the good room blocks are already gone. Dallas is one of the most-booked Q1 meetings cities in the country, and January is peak sales kickoff season...
The holiday season is quickly approaching, which means event planners everywhere are scrambling to come up with ideas that are not only fun but somehow also bring their teams together, after two years of lockdowns and working remotely. If you’re scratching your head,...
One of the most important aspects of planning a corporate event is making sure the right people are aware of it! Of course, there are many advertising channels you can use to create buzz around your event and draw in big crowds. Some organizations use radio, TV and...
Successful corporate events don’t just happen — they’re built on smart decisions, starting with the perfect setting. Whether you’re planning a high-stakes conference, an intimate leadership retreat, or a show-stopping sales kickoff, choosing the right city can make...
1) Start with hypotheses — treat the event like an experiment Stop thinking “attendance” as your North Star. Great conference planning and management reframes the event as a controlled test to validate business hypotheses (product adoption, upsell lift, NPS...
