Event-based environmental waste is something more and more planners need to think about and mitigate. This waste not only hurts the planet, it also hurts your brand’s image in the eyes of customers and prospects. In this blog post we’ll take a look at one of the key...
“If you design it, they will come.” In theory. In reality, you can develop the greatest event agenda the world has ever seen and still get humdrum attendance. As event planners, we know we’ve got to create enormous value for prospects. But how can we translate this...
Artificial intelligence, or AI for short, has become a big buzzword in the marketing world over the past few years. But recently, AI has become all the rage in the events industry as well. What is artificial intelligence and how will event planners be using it in the...
The event planning industry has been uniquely impacted by the pandemic. Planners have spent months scrambling, learning new technologies in an effort to pivot to virtual events and keep the industry going. It hasn’t been easy and there have been lessons along the way....
Any event planner will tell you the success of an event relies on whether or not the audience was engaged throughout. One way planners have traditionally been able to ensure attendee engagement is through personalization of everything from content and pre-event...
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