Event planners know that sponsors are necessary for hosting a financially successful event. And the higher caliber a sponsor is, the more revenue your organization can generate. But how do you approach sponsors in the first place? And how do you nurture the...
Every planner knows that successfully promoting an event requires generating the right kind of buzz. While there are multiple ways to do this, one of the easiest and most effective is by creating content that engages the audience. Content marketing helps planners...
If you’ve been in the event planning space for any length of time, you know the planning cycle starts early. That’s why many are already looking to future trends to find new ways to capture attendee engagement and revenue. Event Trends We’re Seeing for...
October is Cybersecurity Awareness Month, a national holiday intended to protect businesses and individuals from online threats. And as technology advances, threats to confidential data become more commonplace. With this in mind, we wanted to address the issue of...
After two years of lockdowns and pivoting to virtual events, in-person events have returned full-swing and event planners can get back to business as usual. Well, almost. If we’re honest, planners are now facing new challenges in the form of surging inflation,...
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