You’ve taken the time to plan the perfect event for your attendees, now it’s time to market it. And while you have a variety of marketing channels at your disposal, when it comes to event marketing, social media (SM) will allow you to reach millions of potentially interested event-goers without spending thousands of dollars on a campaign.
That’s the good news.
The bad news is that you’re not the only one to leverage the power of social media marketing. At this point in time there are hundreds of thousands of other business owners all vying for consumer attention. You’ll need to deploy SM marketing strategies that will help you stand out from all the digital noise so you can drive the most ticket and registration sales possible.
How to Use Social Media to Promote Your Corporate Events
Tips to Promote Your Corporate Event With Social Media
Images Speak Louder Than Words
Words will only go so far to sell your event to prospects. Be sure to include eye-catching images in your posts. The images could be of the venue, of last year’s event, of the event planning phase, etc.
Post at the Right Times
One of the biggest mistakes event planners make is to post whenever they find the time. But WHEN you post matters a great deal. If you want your post to get the maximum amount of views, and you do, then you’ve got to publish at the right time of day.
How do you know when is the right time?
To start, you’ll want to know who your ideal prospect is. Create a persona for this person. Is it a C-level executive that travels internationally often? Is it for management that sits in front of a computer all day? Knowing who you wish to target will help you determine the most likely time they will see your post.
And, at the end of the day, you really want to do your own experimenting to see what times work best. When do you see the most views and engagements? Once you find that sweet spot, stick to it. If you need to, use a scheduling tool to automatically post at these times.
Use the Platforms Your Audience is Most Likely On
You’ve probably noticed that new social media platforms seem to crop up on a monthly basis. But if you try and have a presence on ALL of them, you’ll wear your resources too thin.
Again, you’ll need to understand who your target demographic is. What platforms are they most likely to use? If you’re trying to reach those C-level execs, then LinkedIn may be a better option than Instagram. Trying to reach middle-aged women interested in life coaching? Facebook may work better than Twitter. Understanding your audience is imperative to being able to reach them effectively.
Leverage Your Biggest Brand Advocates
They don’t call them social media “networks” for nothing. SM marketing is as much about networking as it is anything else. And chances are you already have a healthy network of followers who are enthusiastic about your brand and will advocate on your behalf.
First, identify who your most enthusiastic advocates are, then reach out to them with a mutually beneficial opportunity. For instance, you can ask them to share your latest post (highlighting your event) in exchange for free event tickets for them and a guest.
Get Partners Involved
Just as you want to reach out to brand advocates to help with marketing, you also want to leverage any partners that will be a part of your event. This means asking sponsors, speakers, and even local restaurants that may be catering your event. It benefits these partners to help with promotion, so don’t be shy about asking.
You’ve put a lot of time and effort into planning your event. It would be a shame to have only a small amount of people actually attend. Social media is one of the most powerful channels to market your event, putting your message in front of millions of prospects. If you follow these tips, you’ll have a packed venue with enthusiastic attendees.
Need some help with promotion? Get in touch with us by clicking here. We’ll take care of your marketing so you can focus on getting every last detail of your event just right.
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