If you have a big upcoming event, such as a President’s Club, or Sales Kickoff, then you likely realize an event website is a critical tool you can leverage that will provide all of the relevant event information to your attendees.
A registration site enables you to capture all of the attendee information that you need for room block booking, food and activity preferences, air registration, and more.
Top Tips to Improve Your Event Website
Your Event Website Is Your First Impression
The event website is the first, and perhaps the only reference someone will have leading up to your event.
It’s important to not only contain all of the important information that attendees will need but also to attract attendees to register – Especially if there is a fee associated with registration (ticket, sponsorship, exhibitor, etc.).
Additionally, an effective registration site will greatly reduce the number of questions your staff will receive as you approach the event kickoff.
Consider your website the single source of truth and attraction for your upcoming event. That’s how important it is.
Event Website Site Must-Haves
Even if you are only expecting 50 or 100 attendees; if you build the site, disburse the email, and have all of your attendee’s register, but you forgot to ask for a simple detail like food allergies, their +1’s Passport number, or something else that normally doesn’t come top of mind, you really don’t want to have to manually email every one of them and ask that question.
Prepare in advance for every single question you need to ask. It’s ok if your event registration form is long, as long as you need the information.
Destination and Activity Information
The basics include information about the destination, the hotel, all activities offered, dining options, air registration, and much more about your Event!
The more information you can include on the website will not only build up the anticipation and excitement for your next event, but it will also greatly reduce the number of questions you receive before the Event, AND it makes your event registration form easier to complete. (re: dining and activity preferences)
You can pull a lot of the content AND pictures from the Suppliers, so don’t think you need to become a writer to make this work.
Prominently Displayed Agenda
A proper agenda will leave no question as to where your staff should be and when.
Post it way in advance, and leave it throughout the event. This is fairly straightforward but very important. The average attendee will look at an agenda several times before an event starts, and several more after it has begun.
As long as your website is easy to access, they can pull it upright on their phone.
Every event website should be available on mobile. Maybe you have a separate mobile event app, but maybe not.
Either way, you want to have your site available via mobile so your guests can get their info-fix during the event without tracking down your event staff (who are probably running around managing the event!)
Custom Website Domain
With some event website platforms, you might be given a long drawn out URL that isn’t easily memorable. You can make this work, but it often means your attendees will be digging through emails to find that URL, as they’ll be checking the site frequently leading up to, or during the event.
If the platform gives you the option to add a custom domain, DO IT!
Be Cognizant of Privacy Laws
You should know that GDPR is the most stringent privacy law in the world, and it applies to anyone that captures information about a resident of the European Union– Yes, that even means their Name, Address, Birthday, etc.
In the States, California is paving the way for the rest of the California Consumer Privacy Act. Just assume other States will follow shortly and prepare accordingly.
Read our article on GDPR to learn how you can protect your attendees’ data (and your company’s liability).
Depending on the type and size of your event should determine how flashy and content-rich your registration site is, but sticking with the guidelines above should put you, and your attendees in a really good spot leading up to the event in providing everyone with relevant information.
If I can leave you with one more thought, it’s that we as humans are at the height of digital consumption – The more you put into your event website, the more attractive it is to registrants.
Your next event’s success depends on the website.
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