Key Takeaways from the Event Reopening Guide

Key Takeaways from the Event Reopening Guide

The Event Safety Alliance (“ESA”), a non-profit organization made up of professionals in event planning, promotion, production, corporate events, as well as other areas, released their Reopening Guide earlier this week. Their guide was developed by 60 ESA...
5 Company Events That Build a Culture

5 Company Events That Build a Culture

Salary and benefits are the 2 most meaningful aspects for most people when accepting a new job. We all have to eat, right? But it won’t be long until your competitors’ recruiters start messaging your employees via LinkedIn to offer better pay, more...
Measuring the Impact of Your Sales Event

Measuring the Impact of Your Sales Event

Can you imagine if those free seminars for timeshares and real estate investing were only available online? Those companies probably wouldn’t be in business. Those business models, which have a poor reputation, still sell to people like you and me every day....
How to Host In-Person Events in 2020

How to Host In-Person Events in 2020

There is no doubt that the first wave of organizations looking to host an in-person event in 2020 will face scrutiny. While curves have flattened or actually declined, representing no new cases in Covid-19 in many places around the world, the results have been...
Creating SMART Event Goals & Objectives

Creating SMART Event Goals & Objectives

Have you heard of the Harvard Business Study that found only 3% of their MBA graduates wrote down their goals, and those 3% earned 10X more than the other 97% combined? It’s a study around goal-setting, and it’s effectiveness. Based on that Harvard study,...