Introduction Most event planners focus on the logistical and creative aspects of planning corporate events. They don’t think strategically. But it is through strategic event planning, or planning with Return On Investment (ROI) in mind, that planners can show...
Hitching your wagon to the right event partners can make all the difference in the world. These partnerships can help you acquire a new audience, add credibility to your event, and increase revenue. But how do you go about finding the right strategic partners? ...
After two years of being locked down, consumers are looking for more engagement and more brand experiences than ever before. In fact, 68% of marketing leaders have stated their organization is forced to compete more and more on the sole basis of customer experience....
As an event planner, you probably spend a lot of your time trying to plan the best event possible around a tight budget. And there are many tricks of the trade that help planners pull this off. But what if instead of always trying to do the impossible you simply asked...
Recession is a dirty 9-letter word. No one likes a recession and almost everyone is negatively impacted by it. But a brief look back at history suggests the event industry gets a particularly brutal beating when the economy struggles. That’s because as companies learn...
