We saw a recent global poll by PCMA of 4,500 members of Generation Z that got our attention. They were asked if they could change one thing about business events, what would it be. The top answer was more engaging activities. While this was a poll put out to a younger...
According to Pollstar, a concert trade publication, the event industry lost $30 billion over the last two years due to the pandemic. Luckily, the worst seems to be behind us, and mandates are finally going away. Life is getting back to normal. But it won’t happen...
After an unprecedented couple of years, many of us are looking ahead to see what 2022 may hold for the event industry. When it comes to trade shows, the future looks bright! So here are… The 7 exhibition trends we’re watching for 2022: Pent-Up Demand is...
Without question one of the biggest trends we can expect to see in the event space in 2022 is the continuation of hybrid events. While it wasn’t easy for event planners to pivot and start offering virtual experiences to their audience, we learned some important...
Group travel is back! In fact, industry experts have predicted we’ll see pre-pandemic levels back by the end of 2022. Having said this, these same experts are also recommending that incentive travel programs focus on domestic destinations this year with the hope that...
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