Event Planners: Are You Using Content Marketing to Drive Attendance?

Event Planners: Are You Using Content Marketing to Drive Attendance?

Every planner knows that successfully promoting an event requires generating the right kind of buzz. While there are multiple ways to do this, one of the easiest and most effective is by creating content that engages the audience. Content marketing helps planners...
Event Trends We’re Watching

Event Trends We’re Watching

If you’ve been in the event planning space for any length of time, you know the planning cycle starts early. That’s why many are already looking to future trends to find new ways to capture attendee engagement and revenue.   Event Trends We’re Seeing for...
How Event Planners Can Protect Attendees’ Sensitive Data

How Event Planners Can Protect Attendees’ Sensitive Data

October is Cybersecurity Awareness Month, a national holiday intended to protect businesses and individuals from online threats. And as technology advances, threats to confidential data become more commonplace. With this in mind, we wanted to address the issue of...
5 Ways Event Planners Save Your Sanity (and your Budget!)

5 Ways Event Planners Save Your Sanity (and your Budget!)

After two years of lockdowns and pivoting to virtual events, in-person events have returned full-swing and event planners can get back to business as usual. Well, almost. If we’re honest, planners are now facing new challenges in the form of surging inflation,...
Eco-Friendly Swag Ideas for Your Next Corporate Event

Eco-Friendly Swag Ideas for Your Next Corporate Event

It was only a matter of time before demand for eco-friendly solutions hit the events industry. These days we commonly see hotels phasing out individually wrapped soaps and tiny, plastic shampoo bottles with bulk dispensers. Banquet managers are now expected to donate...