The goal of all event planners is to have attendees feel welcomed and engaged at every touchpoint with their brand. From registration to check-in, through every breakout session and meal, the attendee experience is at the forefront of planning an event. Chatbots have...
First came a two-year pandemic that resulted in lockdowns and isolation. Next came the threat of World War III, high inflation, climbing gas prices and potential food shortages down the road. Who knows what craziness is right around the corner? What we DO know is that...
Introduction Most event planners focus on the logistical and creative aspects of planning corporate events. They don’t think strategically. But it is through strategic event planning, or planning with Return On Investment (ROI) in mind, that planners can show...
Hitching your wagon to the right event partners can make all the difference in the world. These partnerships can help you acquire a new audience, add credibility to your event, and increase revenue. But how do you go about finding the right strategic partners? ...
After two years of being locked down, consumers are looking for more engagement and more brand experiences than ever before. In fact, 68% of marketing leaders have stated their organization is forced to compete more and more on the sole basis of customer experience....
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