Tracking ROI for Corporate Events: Here’s Why it’s Important

Tracking ROI for Corporate Events: Here’s Why it’s Important

Your most recent event was a hit. You know this because the vendors showed up on time, the breakout rooms had actually been cleaned beforehand, and the attendees mingled and networked with big smiles on their faces. Mission accomplished – high five! Not. So. Fast. Did...
How to Book the Best Keynote Speaker for Your Event

How to Book the Best Keynote Speaker for Your Event

A lot of factors go into planning the perfect corporate event. There’s choosing the right venue, creating an engaging series of breakout sessions and panel discussions, and of course, getting the luncheons and cocktail parties just right (can you say kosher vegan...
Here’s Why 95% of Product Launches Fail (And How Yours Can Succeed)

Here’s Why 95% of Product Launches Fail (And How Yours Can Succeed)

When coming up with a new product idea, most organizations spend vast amounts of time and money on research and development, with the hopes their new product will be embraced by the market. But R&D is only half the battle. The truth is, an effective product launch...
The WHAT, WHY and HOW of Event Gamification

The WHAT, WHY and HOW of Event Gamification

Since the start of this pandemic, event planners have been scrambling to pivot and focus on planning virtual or hybrid events. And while some have enjoyed higher profits and increased attendance, as compared to live events, many are finding the format to be…...