As event planners, most of us focus on three specifics when developing a travel incentive program: What is the budget? Who is eligible to participate? Who qualifies to actually earn the reward? These are all very important questions to answer, but there is a fourth...
Every event planner knows that event sponsorship can literally make or break the event. The good news is, more and more businesses are recognizing the value of event marketing. In fact, according to a recent Bizzabo event marketing report, 41% of marketers feel event...
We saw a recent global poll by PCMA of 4,500 members of Generation Z that got our attention. They were asked if they could change one thing about business events, what would it be. The top answer was more engaging activities. While this was a poll put out to a younger...
According to Pollstar, a concert trade publication, the event industry lost $30 billion over the last two years due to the pandemic. Luckily, the worst seems to be behind us, and mandates are finally going away. Life is getting back to normal. But it won’t happen...
After an unprecedented couple of years, many of us are looking ahead to see what 2022 may hold for the event industry. When it comes to trade shows, the future looks bright! So here are… The 7 exhibition trends we’re watching for 2022: Pent-Up Demand is...
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