Introduction Most event planners focus on the logistical and creative aspects of planning corporate events. They don’t think strategically. But it is through strategic event planning, or planning with Return On Investment (ROI) in mind, that planners can show...
Hitching your wagon to the right event partners can make all the difference in the world. These partnerships can help you acquire a new audience, add credibility to your event, and increase revenue. But how do you go about finding the right strategic partners? ...
After two years of being locked down, consumers are looking for more engagement and more brand experiences than ever before. In fact, 68% of marketing leaders have stated their organization is forced to compete more and more on the sole basis of customer experience....
Corporate meetings are a great way to get all of your key team members in one location to brainstorm and innovate. But it’s important to choose the very best meeting spot because the destination can either inspire your employees or do nothing at all. And in that case,...
As an event planner, you probably spend a lot of your time trying to plan the best event possible around a tight budget. And there are many tricks of the trade that help planners pull this off. But what if instead of always trying to do the impossible you simply asked...
Event planners know their attendees want two things: They want to network, and they want to eat. It’s our job to give them plenty of opportunities to connect with others and plenty of tasty food. In our experience, food matters to your attendees more than just about...
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