How to Attract and Retain Event Sponsors

How to Attract and Retain Event Sponsors

As event planners, our job is to figure out how to boost ROI and enhance our organization’s brand value all at the same time. Sponsorship is one of the best ways to achieve these goals.  But some event planners think of sponsors with a one-and-done mindset instead of...
How Far in Advance Should You Plan Your Next Event?

How Far in Advance Should You Plan Your Next Event?

Many event planners wonder how far in advance they really need to start planning. There was a time most events could have been successfully planned four to six months out. But those days are behind us. Today’s planners need a solid year to plan for most corporate...
Tips to Help You Find Your Next Keynote Speaker

Tips to Help You Find Your Next Keynote Speaker

When we ask the event planners we work with what are some of the biggest challenges they face, usually “Finding the right keynote speaker” makes the list. We are definitely in agreement on that one! There are a plethora of speakers out there. The trick is finding...